Employee Experience

Gap Inc. Learning & Development

Activating leadership at every level of an organization

After launching the Gap Inc. internal brand, the next step was to develop the first cross-organizational campaign. It started with Great Boss, a program aimed at empowering employees to hone and embrace leadership competencies.

In order to ensure that each organization deployed cohesive and consistent communications, we created a program style guide, complete with voice and tone guidelines and editorial examples.

To launch the Great Boss campaign, we created a suite of customizable assets, allowing communications teams at each Gap Inc. business to highlight their own key messages on leadership, people management and teamwork.