WORK

Business to business

Peter Fasano Website

Modernizing
 the approach of a classic designer

Peter Fasano designs and hand-prints beautifully patterned fabrics and wallcoverings used by some of the most well-known interior designers in the country. As their customers became younger and increasingly tech savvy, they needed to evolve to stay relevant.

We built a totally new site, complete with a rich digital-showroom experience, where designers could research patterns and products that match the exact specifications of their project.

On top of research and inspiration, the new site offered advanced filtering and search features, allowing designers with a vision to narrow by pattern and color.

Always going above and beyond

From user-experience to design and site development, Ingenuity was a collaborative partner from start to finish, offering thought leadership that resulted in significant increase across page views for both fabrics (+300%) and wallcoverings (+155%) as well as individual product pages.